How a minute’s record works
Every minute keeps a public record of the people who show up for it. Here is how the platform measures that attention, why timezone diversity beats raw clicks, and what you can do as a keeper.
A record is built when people show up
There are only 1,440 minutes in a day. That scarcity is real, but scarcity alone does not make a minute matter. A minute nobody visits has no history. A minute that strangers watch, remember, and return to has one.
Each minute receives a daily 60-second spotlight on the homepage whenever a visitor's local wall clock strikes that time. What you do with that window—and how you bring people to your minute throughout the rest of the day—shapes its public record.
Verified reach beats raw clicks
Anyone can write a script to click a button ten thousand times. Many web platforms count those as “impressions.” buy1minute does not.
Raw Interactions
Counts every individual button press, poll ballot, or counter tap. Useful for in-the-moment activity, but trivial to game, so the record leads with verified reach.
Verified Unique Reach
Uses cryptographic hashing to count exactly one event per unique human visitor per minute per UTC calendar day. Keeper self-traffic is automatically excluded.
Global timezone breadth
The live clock runs on each visitor's local wall clock. When a visitor in Tokyo reaches 11:11, they see the 11:11 spotlight. When a visitor in London reaches 11:11 nine hours later, they see it too.
Your minute circles the planet in a rolling wave approximately 38 times every day across global UTC offsets. The record counts the time zones your visitors came from, so an audience spanning several continents shows, and is hard to fake: a click farm in one datacentre reads as one time zone.
Why the 14-day median protects you
We calculate attention using a trailing 14-day mathematical median, not an average (mean).
If someone sends bot traffic to your minute for one day, or a single link goes viral for six hours, an average would swing wildly and collapse the next morning. A median is mathematically immune to single-day spikes: only consistent, repeated attendance over two weeks moves it.
How to build your minute's audience
As a Minute Keeper, you hold the keys to one exact minute of the day. Here is how to cultivate lasting attention:
- Write an enduring Keeper Note
You have up to 120 plain-text characters. Give your minute a timeless identity: a dedication, a personal memory, a quiet ritual, or a philosophical reflection. Minutes with thoughtful notes invite visitors to return.
- Share your permanent address
Your minute has its own dedicated page at
buy1minute.com/HH-MMwith crawlable search metadata and an individual share card. Link to it in your bio, posts, or messages. - Gather people when your minute goes live
Remind friends and followers when your minute strikes in their local time. Seeing your minute live on the global clock creates a shared moment of connection.
- Keep your stewardship active
Log in to your dashboard at least once every 30 days or update your Keeper Note. Active stewardship ensures your minute remains in your collection and signals to visitors that someone cares for it.